I developed this range to help people to get a real health benefit from their daily supplement routine. There’s so much information online about various supplements, a lot of which have no meaningful health benefit and some of which have the potential to cause significant harm. The amount of information online can be overwhelming. It’s hard to see the wood from the trees. I meet patients everyday who are taking supplements they don’t need and missing out on the key supplements they do need. I’ve never met a patient who takes a multivitamin who knows exactly what’s in it. This is what inspired me to develop this range. There are four key supplements that I recommend and which I take myself everyday; Vitamin D, Folic Acid, Vitamin B12 and Omega 3 Fatty Acids. Supplements don’t have to be confusing or complicated; that’s why our tag line is “Supplements Made Simple”.